Sarah Amazinnia


Center: New Regent Street Christchurch 2012 Right: Rekindle: Waste Wood into furniture

Sarah began her career in the arts as director of the Space Contemporary Art Gallery, showcasing Christchurch’s up and coming contemporary artists, hosting avant-garde performance events, and managing a cross-discipline artists studio facility. A unique platform for an experimental and highly collaborative arts culture quickly emerged with many artists going on to launch their own ventures and testing out new approaches to combining creativity and business.


The Neat Places pocket guides and website launched by Marcia Butterfield

This experience across a range of creative disciplines and start up ventures lead to the co-founding of FUSE Art Business Ltd, a New Zealand based company specialising in business development strategies, mentoring and consultancy for artists in business. Sarah is passionate about creating workable business strategies for the arts that are financially sustainable and enable creativity to thrive.

Sarah joined the Christchurch Central City Plan Team to design a recovery plan post-earthquake for the arts sector to retain the cities creative talent and create vibrancy in the central city. Working with the sector on an integrated approach to arts and urban regeneration led to the establishment of the Creative Industries Fund.

Three years on central Christchurch is a hot spot for artists, designers and change makers, all focussed on collaborating to realise their creative vision for the city. The Creative Industries Fund is successfully harnessing this energy and supporting the launch of a range of dynamic new arts businesses.



The first ArtBox modules installed


ArtBox module

The model of the Creative Industries Fund to support urban regeneration and a thriving arts culture has begun to attract attention nationally and internationally. As the rebuild of central Christchurch gains momentum, the opportunity to further develop this vibrant hub of creative entrepreneurship and innovation is entering an exciting new phase of development.

Read more about the Christchurch recovery plan.



A collaboration with the Isaac Theatre Royal to include digital cinema projection facilities to become the permanent home of the New Zealand International Film Festival


New Regent Street Christchurch 2014



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Incredible Edge
PO Box 37 479, Parnell
Auckland 1151, New Zealand
Tel: +64 9 302 0405, +64 9 302 3028
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