Agnesa Secerkadic

Middle Photo: At V-Day’s 10th anniversary celebrations in Zagreb, 2008. Events to raise consciousness  to end violence against women and girls took place in over 120 countries and 1,500 cities around the world. Right hand photo: Holding the taonga (treasure) gifted to Sarajevo by James Rickard, Tainui and Ngati Porou, Tohunga Whakairo (Master Carver), and Tumu Whakarae (Head of Wood Carving School) at Te Puia, Rotorua.

At the United Nations in Bosnia and Herzegovina Agnesa promotes advocacy journalism and partnership initiatives that involve working with civil society organisations and individuals. She is responsible for identifying opportunities for citizen engagement participation, primarily in the area of gender. Agnesa has worked on numerous public awareness campaigns combating gender based violence in Bosnia and Herzegovina. She has supported the design and curation of artistic performances, such as theatre plays that enable youth to address issues linked with gender related violence, and which also inspire young adults to prevent aggression.

“Agnesa is a native of Sarajevo who has seen wartime atrocities first-hand, but has managed to turn those experiences into humanitarian work. She was part of the Women in Black movement in Belgrade in 1993 that encouraged women to speak out.”


Her PhD studies focus on gender research, particularly on women and discrimination in the workplace. Her research will give a new reflection on women’s position in the workplace, identity, connection to culture, tradition, and education in Bosnia and Herzegovina.

Previously working for the International Association of Business Communicators (IABC), based in San Francisco, Agnesa oversaw global excellence awards and leadership recognition programmes for the organisation’s 11,000 members in more than 60 countries. She used highly creative and innovative brand positioning strategy and relationship management to foster inter-cultural cooperation and strengthen the organisation’s global focus.


A UN exhibition and auction of works by BiH photographers. Funds raised supported a centre for working with children with special needs. Present were the BiH Minister of Foreign Affairs and heads of UN agencies. 2010

“Her blend of specialised knowledge and skills makes her uniquely positioned to work with cross-cultural teams and address issues on a global scale.”


She has taught undergraduate courses at Webster University in Thailand and the American College of Management and Technology in Croatia.

In her current role as Head of the Communications unit for the United Nations in Bosnia and Herzegovina, she coordinates communications and advocacy activities for the United Nations (UN) and the United Nations Development Programme (UNDP).

Raised and educated in the United States, Agnesa currently lives in Sarajevo and serves as Director of International Relations on the IABC Europe and Middle East board.



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